Westpac 'Earth Credit Card' Integrated Campaign

The credit card market went through an unheaval when Qantas announced stringent rules of eligibility for association to their Frequent Flyer. With massive movement about to occur in the credit card market, Westpac launched a campaign, taking over entire airport terminals and outdoor sites, about the benefits of their ‘Earth’ credit card and its affiliation with Qantas, enticing people to get away sooner than expected, with the ability to earn points fast. This entailed a 2 week photo shoot in far north QLD, where the use of a fisheye lense created a reference to earth in the literal sense.

Lightboxes at the Qantas terminal, Sydney

Lightboxes at the Qantas terminal, Sydney

Lightboxes at the Qantas terminal, Sydney

Lightboxes at the Qantas terminal, Sydney

Lightboxes at the Qantas terminal, Sydney

Supersite at Sydney Airport

Qantas terminal at Sydney Airport

Qantas terminal at Sydney Airport

Qantas terminal at Sydney Airport

Qantas terminal at Sydney Airport

Qantas terminal at Sydney Airport

Qantas terminal at Sydney Airport

Street Panels throughout Sydney's CBD

Street Panels throughout Sydney's CBD

Street Panels throughout Sydney's CBD

Street Panels throughout Sydney's CBD

Street Panels throughout Sydney's CBD

Green Bags - Staff giveaways as part of the internal comms

Pop-out thongs - Staff giveaways as part of the internal comms

Photoshoot in far north QLD

↑Back to Top