QANTAS 'Half Price Membership' DM
Qantas Club were offering a select group of Frequent Flyer members the opportunity to join Qantas Club for only half the annual fee. Naturally, we sent them half the card - literally. As a result, the CEO of the Qantas Club said it was the 'best piece of DM he had ever seen' and response rates were like no other mailing they'd seen to date.