Microsoft 'Cheat Street' Viral Campaign
MS Office was launched specifically to students at a promotional price of only $75 to alleviate the problems of piracy. With a tight budget and deadline, we created Cheat Street. A fun viral game, where people could purchase the products legally and online. We used our student ambassadors to get the message out there and start the spread of the campaign. As a result, sales of the $75 product spiked and piracy slowed down amongst this demographic.