With government regulation changing the way we compare and manage our superannuation, HOSTPLUS created ChoicePlus. A super product that gives you more control over how your super is invested. To launch the product we developed a 2 tiered DM campaign with a premium and standard pack as well as online comms. Our DM idea put 'you' in the drivers seat and reinforced the idea that 'you' are now in control of what happens to your super. Essentially you now in charge.